Ago 5

"My personal brand" Conference

With a dynamic and entertaining lecture, Dr. Javier Alva García, Marketing Corporate Vice President of San Ignacio de Loyola Organization of Peru, spoke to our students of the 3rd Course about the importance of Personal Marketing, as a tool to position themselves in the future as unique professionals and to differentiate themselves from others.

During the conference, Dr Alva strongly emphasized the importance for young people to discover the personal characteristics that have, in addition to expressing how they can highlight themselves by various methods to increase their value as people and as professionals.